Professor Timothy Caulfield gave a very entertaining lecture this evening as part of the Edmonton Community Foundation's ECL Lecture Series. In fact he has done a lot of research and published extensively in both the scientific and lay press about how popular culture is shaping our approach to health, and our attitudes towards science. Interesting reading. The rise of pseudoscience, propagated by celebrities like Gwyneth Paltrow, Jenny McCarthy, and Dr. Oz just to name a few, has led to our society believing and trying all sorts of weird and wonderful things in the name of beauty and greater health. As a physician, I am often struggling to debunk myths and provide my patients with solid medical advice and references that they can access to answer their questions. Unlike Dr. Caulfied, I have not done a lot of rigorous research in this area; so hats off to him for doing this and in such an interesting area. As a consumer, mom, professional, and human being ...